Francesco Morici is the CEO of Rarezze, a Sicilian company that offers a wide range of Sicilian delicacies and organic food.
Born in Sicily, Francesco worked for many years in the Far East and the USA as a food and wine export manager. In 2015, he founded RAREZZE, focused on making Sicilian confectionery available around the world. Morici has “quality” as a mantra. His main goal is to achieve excellence in every single product he sells. From the beginning, the company has relied on Amazon. In 2017, Rarezze started selling in Germany, France, England and Spain, using the Pan-European Program and Fulfillment by Amazon (FBA) service.