Helping wineries turn challenges presented by COVID-19 into opportunities at the cellar door was the focus of a free webinar that took place on Wednesday, April 28 at 11 a.m.
Peter McAtamney, Founder of Wine Business Solutions, led the virtual session, which is part of the Business Breathers series facilitated by Goodman Group, the Goodman School of Business’s community-focused learning and development services provider.
The talk titled “Wine business bounce back: How wineries are using COVID to accelerate positive change” helped winery owners and business managers involved in strategy, sales and marketing hear practical examples from other areas of the world of how to use value innovation to transform their business model.