In 2012, popcorn in India was simple, cheap, and forgettable. A ₹50 theatre snack.
Chirag and Ankur Gupta saw something else—a chance to turn popcorn into a premium indulgence.
4700 BC Popcorn introduced imported mushroom corn and bold flavours like Himalayan Salt Caramel, Nutty Tuxedo, and Mocha Walnut. The goal wasn’t just taste—it was aspiration.
Over time, premium pricing met mass-market resistance. PVR INOX eventually exited due to lower sales. But the story didn’t end there.
Marico acquired 4700 BC for ₹227 crore, betting on its transformation into a nationwide FMCG snack brand.
5 Comments
The content is worth watching but not catchy, so if you can make changes in your audio ,it might be helpful cuz i find the audio so plane and good luck 🎉
Koi nahi khaata hai ye mahanga popcorn
Yahi sab karte raho, saste Mal ko mahangi packet mein bhejte raho aise hi Desh tarkki Karega
Public ko bewkuf bana ne ka idea
BC itne mehange popcorn nhi khate log normal days mai