Wine was first made in Georgia more than 8,000 years ago — yet today, when you think of wine, you probably think of France. Bordeaux. Burgundy. Champagne.
So how did France become the world’s wine capital while Georgia, the birthplace of wine, stayed in the shadows?
In this video, we uncover the untold story of how branding, luxury culture, trade networks, and marketing genius helped France overtake Georgia in global prestige. From ancient qvevri winemaking in the Caucasus to the Bordeaux classification of 1855 and Champagne’s rise as the drink of celebration, this is a story of money, history, and cultural influence.
You’ll discover:
Why Georgia is the real birthplace of wine
How France used branding and classification to dominate the market
The impact of Soviet rule on Georgia’s wine identity
The multi-billion-dollar wine industry France built
The lesson: being first isn’t always enough — branding can crown the winner
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