In addition to being a wine grower I also teach wine marketing at the University of Applied Sciences in Krems, Austria — minutes away from the Wachau, Kremstal and Kamptal wine regions. This past year we have been experimenting with a new teaching concept we call the Budburst Agency. It's a student-run wine marketing agency where students learn by applying marketing strategies for small and medium-sized wineries in the region. This past semester students launched a Shopify store, conducted branding surveys for label designs and bottle formats and collected data to promote their own wine fair and pop-up bar. Check us out if you are considering working in the wine industry. Classes are in English and the study fee is 363.36 EUR for EU and EEA students.
by sactinko