A cup of joe at a cafe in Dubai costs almost a year’s worth of Starbucks. Julith Coffee claims to sell the most expensive cup of coffee in the world, made from beans they purchased at auction from Panama. They say they dropped $600,000 on 44 pounds of the rare hand picked beans. So to make back their money they’re charging $1,000 per cup. Inside Edition Digital’s Mara Montalbano has more.

34 Comments

  1. Yeah, they're definitely never gonna make that money back, awful business decision! Congrats, you played yourself!

  2. Yuck! You couldn’t pay me to drink that. Light roasts are bad enough, and on top of that it looks like they’re skimping on grounds to stretch their supply even further.

  3. It's artificial luxury though. There is nothing better about it. Who cares if the beans are grinded with diamonds or whatever they're claiming?

  4. Location is empty, says everything. The notes they describe aren't even anything special and can be found easily in other coffees for a faction of the price. Nothing about the coffees acidity or any of its other notes. Acting like flavor is everything, this cafe is hopeless.

  5. so its like $50 or $100 per sip?…. I'd say the absurd high price is just a marketing gimmick. As others pointed out, these "notes/flavors" are also found in many other cheaper coffee beans, so…. not sure what justifies the price.

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