Coffee beans but without the beans… would you drink it? —- 00:00 Hello there 00:33 About this bizarre product 02:26 What’s in the bag 06:21 Uncanny brewing 07:15 Taste test 09:22 The issue 13:47 The future of coffee
I’m saying this but… how a blend of different ingredients that came from different continent, that have to move and come together to make a 50/50 coffee, Make less environment issue than a 100% grain of any style.
So , It's coffee that they've figured out how to sell for $90 a kilo due to bulking … Kinda respect the hustle, but I think I'll pass.The fact that they added that 50% Arabica just makes it feel like a Greenwashing scam.
@Morgan If you check any of the Indian Filter Coffees or Indian Instant Coffees you will see they are either a 60/40 or 70/30 blend of Coffee to Chicory. Chicory has been a common additive to coffee for some time in Indian Coffees. An ingredient that started as an adultrant and then became tradition for the signature taste of a South Indian Coffee, so much so that my MIL when getting their coffee ground from beans specifically requests for the added Chicory. So, we have had the "beanless coffee" side for quite a while now. It has an interesting backstory in ecomonics that is worth checking out as well.
When I look at Atomo, I wonder why I would ever drink it instead of drinking green tea. Like, green tea and black tea are also delicious brewed beverages that are also stimulating. Nothing against all of the inclusions like roasted date seeds, etc. in the Atomo blend. If you need to grow and process tea to get the caffeine they're including in Atomo, why not just brew tea?
One big thing that you didn't mention is where the caffeine comes from. The caffeine comes from green tea, which has a whole different set of ethical issues. Though to be fair, the labor issues with tea harvesting are a lot easier to fix if you're not worried about the flavor of the tea leaves.
43% of all imported coffee in the U.S. and much of Europe comes from El Salvador, a dictatorship. That number is expected to rise greatly in the next couple years. It's good that there are alternatives that don't support oppressive regimes.
Nah. I have the same issue with this product that I do with JustMayo's vegan product, though somehow they got away with it when MiracleWhip couldn't. You shouldn't be able to legally call it coffee if it isn't coffee. That's simply good food labeling practices. What's with all the other processed additives as well? Dandelion and chicory are both foraging coffee substitutes and grow as weeds in almost any environment. Can't get more sustainable than that. Chicory is in there, but what's the cornmeal doing in there?!
I feel like that this is basically just gentrifying and greenwashing the idea of coffee adulteration.
And as you point out, their whole brand is majorly undercut with the fact that they just completely blackbox their coffee sourceing (and the rest of the ingredients? The vast majority of farming for everything is at least somewhat unsustainable), which if it isnt something to brag about, likely means it is basically the same as Folger's supply chain, but triple the price and half the actual coffee.
Why is coffee as a crop not sustainable? I hear the words, but what do you mean by it What makes it unsustainable? And why is that a problem? I'm just not up on the way people are using words nowadays
I was initially pretty excited when I heard the pitch because I am allergic to coffee. Needless to say, it's a bit disappointing that its only sold as 50/50. I guess I'll never truly understand what all the fuss is about.
Ingredients: Beanless Coffee (Upcycled Date Seeds, Carob, Psyllium Husk, White Cornmeal, Organic Fructose, Oat Protein, Pea Protein, Chicory Root, Defatted Fenugreek Seed, Sunflower Seed Extract, Caffeine), Arabica Coffee These ingredients are not benign. I love chicory root, but it’s a diuretic. Fenugreek in any quantity is unsafe in pregnancy. Some of these interact poorly with prescription medications. This is not to be taken lightly.
Better to be ahead of the curve I guess… Let me tell you, my country already had a round of coffee substitutes because of major price hikes, and they did not go for the elegant solution… xD Some "enterprising" people came up with brands that sounded similar to traditional ones, with similar logos, similar packaging, and that whole strategy, selling "coffee flavored powder" that was mostly composed of the trash that is eliminated from coffee processing… stuff like roasted shells, defective beans, leaves, etc. Happened just this year, and was a major scandal that was tamped down by law. But it gives a pretty good idea of what could happen if coffee becomes too pricey.
It doesn't sit right with me that they brand it as coffee and then it doesn't taste or feel like coffee…. If the product were good then it would stand on it's own. People drink non-coffee drinks all the time, so calling something "bean-less coffee," feels like marketing speak to me. As someone that works in tech, this feels like tech-like branding about how product x is going to change the world, but at the end of the day is just some finance guys looking for a billion dollar exit. Eww.
Love the new set, love the hair. I'll pass on the "coffee" though. I'm not a fan of excessive additives in any food or beverage. I'll just continue to enjoy my delicious specialty coffee.
Also consider, sustainable ingredients doesn't mean sustainable process. Looking at the brief clips of their industrial manufacturing process, and the long list of highly processed ingredients, you have to wonder whether they are at all concerned with their own goals. The only ingredient on that bag which was not highly processed is the coffee.
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Would be interesting seeing how this fares in the oxo brewer!
I’m saying this but… how a blend of different ingredients that came from different continent, that have to move and come together to make a 50/50 coffee, Make less environment issue than a 100% grain of any style.
Wonder what it would taste like if nondairy milk was added with it to make latte….
So , It's coffee that they've figured out how to sell for $90 a kilo due to bulking … Kinda respect the hustle, but I think I'll pass.The fact that they added that 50% Arabica just makes it feel like a Greenwashing scam.
It's called "ersatz coffee", the term has been around forever.
James Hoffman would be proud.
@Morgan If you check any of the Indian Filter Coffees or Indian Instant Coffees you will see they are either a 60/40 or 70/30 blend of Coffee to Chicory. Chicory has been a common additive to coffee for some time in Indian Coffees. An ingredient that started as an adultrant and then became tradition for the signature taste of a South Indian Coffee, so much so that my MIL when getting their coffee ground from beans specifically requests for the added Chicory. So, we have had the "beanless coffee" side for quite a while now. It has an interesting backstory in ecomonics that is worth checking out as well.
As a New Orleanian, this just feels like gentrified chicory coffee.
When I look at Atomo, I wonder why I would ever drink it instead of drinking green tea. Like, green tea and black tea are also delicious brewed beverages that are also stimulating. Nothing against all of the inclusions like roasted date seeds, etc. in the Atomo blend. If you need to grow and process tea to get the caffeine they're including in Atomo, why not just brew tea?
Can you review Teeccino? I love that stuff!!
One big thing that you didn't mention is where the caffeine comes from. The caffeine comes from green tea, which has a whole different set of ethical issues. Though to be fair, the labor issues with tea harvesting are a lot easier to fix if you're not worried about the flavor of the tea leaves.
43% of all imported coffee in the U.S. and much of Europe comes from El Salvador, a dictatorship. That number is expected to rise greatly in the next couple years. It's good that there are alternatives that don't support oppressive regimes.
I checked their website and yep, looks 100% like another greenwashing product to me
"Nice." Love the call out.
Nah. I have the same issue with this product that I do with JustMayo's vegan product, though somehow they got away with it when MiracleWhip couldn't. You shouldn't be able to legally call it coffee if it isn't coffee. That's simply good food labeling practices.
What's with all the other processed additives as well? Dandelion and chicory are both foraging coffee substitutes and grow as weeds in almost any environment. Can't get more sustainable than that. Chicory is in there, but what's the cornmeal doing in there?!
8:35 Cinnamon-like sweetness maybe?
I feel like that this is basically just gentrifying and greenwashing the idea of coffee adulteration.
And as you point out, their whole brand is majorly undercut with the fact that they just completely blackbox their coffee sourceing (and the rest of the ingredients? The vast majority of farming for everything is at least somewhat unsustainable), which if it isnt something to brag about, likely means it is basically the same as Folger's supply chain, but triple the price and half the actual coffee.
Your HAIR 😂 it's so idgaf vibes
it would be good to hear your take on the medium roast. dark roast seems "easier" to replicate?
Why is coffee as a crop not sustainable? I hear the words, but what do you mean by it What makes it unsustainable? And why is that a problem? I'm just not up on the way people are using words nowadays
I was initially pretty excited when I heard the pitch because I am allergic to coffee. Needless to say, it's a bit disappointing that its only sold as 50/50. I guess I'll never truly understand what all the fuss is about.
Time for some nice cascara next! And all the wordplay around it being BOTH coffee AND tea but also NEITHER at the same time 😀
Beanless coffee? Is that anything like plant meat.? 🌱 🥩🤦♂️🥃
In Germany we call this grain based ersatz coffee (which has been around since forever), “Muckefuk”
🌱 ☕️? That’s a hard no! 🙅♂️
This stuff sounds like a gateway to Bill Gates Coffee. ☕️🤦♂️🙅♂️
Ingredients: Beanless Coffee (Upcycled Date Seeds, Carob, Psyllium Husk, White Cornmeal, Organic Fructose, Oat Protein, Pea Protein, Chicory Root, Defatted Fenugreek Seed, Sunflower Seed Extract, Caffeine), Arabica Coffee
These ingredients are not benign. I love chicory root, but it’s a diuretic. Fenugreek in any quantity is unsafe in pregnancy. Some of these interact poorly with prescription medications. This is not to be taken lightly.
Better to be ahead of the curve I guess…
Let me tell you, my country already had a round of coffee substitutes because of major price hikes, and they did not go for the elegant solution… xD Some "enterprising" people came up with brands that sounded similar to traditional ones, with similar logos, similar packaging, and that whole strategy, selling "coffee flavored powder" that was mostly composed of the trash that is eliminated from coffee processing… stuff like roasted shells, defective beans, leaves, etc.
Happened just this year, and was a major scandal that was tamped down by law. But it gives a pretty good idea of what could happen if coffee becomes too pricey.
IDGAF about sustainability. Give me my monsooned coffee beans.
Reinventing East German Kaffeemix!
I like how she is skeptical but still tried it and how she's trying so hard to keep it neutral and objective.
It doesn't sit right with me that they brand it as coffee and then it doesn't taste or feel like coffee…. If the product were good then it would stand on it's own. People drink non-coffee drinks all the time, so calling something "bean-less coffee," feels like marketing speak to me. As someone that works in tech, this feels like tech-like branding about how product x is going to change the world, but at the end of the day is just some finance guys looking for a billion dollar exit. Eww.
Love the new set, love the hair. I'll pass on the "coffee" though. I'm not a fan of excessive additives in any food or beverage. I'll just continue to enjoy my delicious specialty coffee.
how dare Youtube hide this from me for a full ducking day
Also consider, sustainable ingredients doesn't mean sustainable process. Looking at the brief clips of their industrial manufacturing process, and the long list of highly processed ingredients, you have to wonder whether they are at all concerned with their own goals. The only ingredient on that bag which was not highly processed is the coffee.