Nicolas Grossemy, a French entrepreneur, arrived in India at 22 to pursue a master’s degree. Drawing from his passion for cooking, nurtured during his childhood in France, he co-founded Paris Panini in Bengaluru. Starting as a humble food truck, the venture has flourished into a ₹50 crore gourmet sandwich chain with 14 outlets across the city. Grossemy emphasizes the importance of clear branding, advising that a brand name should instantly convey its offerings. He also highlights maintaining a profit margin of approximately 15% by managing costs effectively. His journey exemplifies how passion and strategic branding can lead to remarkable success in the culinary world.
