0:00 Intro to Cinthia Martinez (Owner/Creator of Latina Lifters, Mexican immigrant, makeup artist, content creator, small business owner, designer, Heritage keeper, mom, and #FUERTEAF)
5:29 Her journey that brought her to Latina Lifters
9:16 Being cultural “enough” for your family
14:37 Strong girls need to eat
20:26 Spreading the messages we didn’t get growing up
22:51 Cinthia talks about cultural foods and how she fits them into her lifestyle
32:11 The importance of variety, cooking, and keeping your cultural influences in your diet to make your daily diet enjoyable and lasting
38:34 The challenge and gifts of a second language
49:34 Fitness and nutrition love languages
57:29 Running Latina Lifters apparel company
1:09:11 The toxicity of the “non-stop work” culture
1:15:42 Small businesses working together
1:19:39 Conclusion and wrap-up
#FYP #FuerteAF #LatinaLifters #BrujaSummer #latina #Womenownedbusiness #liberateyourplate #womenwholift #loveyourself #getstrong #bodybuilding #strongwomen #loveyourself
Mentioned on the Pod:
7:26 Cinthia would like to shout out her therapist to anyone in Vegas area who is in need: Michelle P. Flores,
20:53 Jay Cutler
36:55 Andrew Prodigalidad ( of (Vegas peeps: Use code TMPC15 for 15% off!)
41:01 Arce, Julissa “You Sound Like a White Girl: The Case for Rejecting Assimilation”
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More about Cinthia:
Meet Cinthia Martinez, the founder and creator of Latina Lifters. She was born and raised in Sinaloa, Mexico. Growing up as a Latina, she faced societal expectations that dictated she should adhere to traditional gender roles, where femininity was emphasized, and sports were considered mainly for men. The idea of going to gyms was off-limits, and there was a constant pressure to conform to the appearance of the idealized novela actresses; any deviation from this norm would lead to strong criticism.
During her teenage years, Cinthia struggled to fit in, and by the age of 12, she began experiencing body dysmorphia. She realized that her body did not match the stereotype of a Latina with a small waist and big hips, the so-called “perfect body.” This realization persisted until her mid-20s when she stumbled upon weightlifting. Through weightlifting, she experienced a profound transformation – it was no longer about the weight on her body, but rather the weight she could lift in the gym. Lifting empowered her and made her feel strong and invincible!
While attending her gym, Cinthia had the opportunity to connect with other Latinas who had faced similar struggles. Together, they shared their experiences, cheered each other on during workouts, and supported one another in their journey to success. This experience highlighted the lack of representation of Latinas in the fitness community, leading her to take action.
With a passion to create a brand and community that celebrated Latina strength, Cinthia founded “Latina Lifters.” The purpose of Latina Lifters was to provide a space for women like herself, who had been told they needed to lose weight to be accepted in a gym or to avoid lifting to prevent getting “too big.” Over the 3 years since it’s creation, she has built a community of over 40,000 amazing people. Latina Lifters aims to show the world that Latinas are beautiful, can cherish and honor their heritage while following their own rules, and most of all…are #FUERTEAF!
Latina Lifter’s August drop is August 18th! Check out to see what Cinthia and her team has in store for you!
You can find Cinthia/Latina Lifters at:
(Personal IG)
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The Macro Perspective is a podcast dedicated to all things health and fitness…whether it be fitness, nutrition, sex, success, and more. Join us for daily recipes, life hacks, workouts, and fascinating interviews with people who are doing big things. You can find us here on YouTube, along with Spotify, and Instagram @themacropod.
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For 10% off at use coupon code TMPP10
Vegas People: For 15% off at use coupon code TMPC15
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