Lebanon Pavilion at SIAL Paris: 19 Exhibitors, Lebanese Industrials, Great Stories, Unique Products
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جناح لبنان في سيال باريس: 19 عارضًا ، صناعات لبنانية ، قصص عظيمة ، منتجات فريدة
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LEBANON’S PRICELESS TREASURE:
ITS SPECIALITY FOOD AND RICH GASTRONOMY
Lebanon is the land of exceptional flavors, mix of colors, tastes and generosity. A gastronomy reflecting the sun and the generosity of its people. A fusion of healthy ingredients, spices and herbs. Lebanon’s specialty foods offer a mouthwatering experience rooted in unparalleled cultural heritage and levels of hospitality and generosity.
At the crossroad of the Mediterranean and the levant, Lebanon offers a rich cuisine open to culinary interaction. Lebanon’s culinary heritage is one the richest in the world combining 2000 years of multicultural interactions with a generous terroir. Bathed in sunshine for more than 300 days a year, the country has ideal conditions to cultivate a large variety of fresh, tasty produce. A cuisine reputed to be not only rich with flavors but also so healthy! Using fresh ingredients, mostly grown locally to conserve freshness, authentic Lebanese specialties mix a panoply of healthy ingredients to create delicious meals.
Although Lebanese food is not vegetarian or vegan, it offers a rich variety of dishes suitable for healthy and vegan diets.
Lebanese cuisine is made up of entire series of dishes with generous quantity of vegetables, herbs, spices and olive oil. Whether it’s the famous manoushe (flat dough with Zaatar spices and olive oil) to the Humus and Baba ghanouj dips, pickled or cooked vegetables, Lebanon’s specialty food offers a unique blend of luscious flavors. A typical Lebanese family feast or mezze includes a color-filled and incredibly diverse assortment of hot and cold dishes bursting with flavors and spicy aromas. Lebanon is also the celebrated birthplace of the olive tree, having the oldest living olive trees in the world dating back at least 1500 years. No mezze spread can be complete without the use of extra virgin olive oil. Buttery, peppery, fruity, and nutty notes characterize Lebanese olive oil, used as the central element in almost every traditional dish.
Lebanese food is a celebration of life; it’s fresh, colorful and incredibly diverse.
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LEBANON PAVILLION @SIAL PARIS
Through Fair Trade Lebanon and its partners, 19 Lebanese SMEs from the agri-food sector are showcasing their products in the 1st post- Covid edition of SIAL Paris, from October 15 to 19, 2022. A joint initiative to boost exports and share the vibrancy of Lebanese gastronomy and savoir-faire.
This initiative was made possible thanks to Fair Trade Lebanon under BIEEL project (Business Innovation and Enhance Exports For Lebanon) supported by the US-Middle East Partnership Initiative (MEPI), René Mouawad Foundation and in partnership with the Lebanese Ministries of Economy & Trade, Industry and Agriculture, Investment Development Authority of Lebanon (IDAL), and with the support of the Lebanese Industrialists Association (ALI), the Syndicate of Lebanese Food Industries, the Franco-Lebanese Chamber of Commerce, and the CCI France Liban-MEREF and the French Embassies in Lebanon and Lebanon in Paris.
This collective initiative gives the Lebanese Pavilion an international visibility with a new branding and a global communication strategy to promote Lebanese culinary heritage and diversity. It also aims at placing Lebanon on the international scene of agri-food producers. The initiative brings together the private and public sectors for an in-depth hand in hand work on the quality and conformity of Lebanese products to international standards to support agri-food export.
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