An entrepreneurship experience high in creativity, culture, and community and low in risk, gourmet food trucks illuminate how authenticity and associated identities—like the fascinating “cultural omnivore”—are constructed by both business owners and consumers alike. Speaking to Delve’s Robyn Fadden, Desautels Faculty of Management Professor Daphne Demetry discusses the pursuit of authenticity and the tradition-twisting gourmet food truck trend that took off in 2008 and shows no sign of slowing down.
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