Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success? Let’s discuss in this video!
Brief History of how it started:
John S. Pemberton first produced the drink, Coca-Cola in 1866. It is quite interesting that one of the highly purchased beverages in the world, with about 1.9 million servings sold daily, was initially created as an alternative to morphine, a pain reliever. Pemberton was a colonel in the confederate during the American Civil war as well as a pharmacist. He sustained a saber injury from the war in April 1865 and was prescribed morphine to relieve his pain. Pemberton soon realized that he was becoming addicted to the morphine and decided to prepare an alternative that did not contain morphine. To achieve this, he experimented with different pain relievers. After a few trials, Pemberton came up with an alcoholic wine that he called Pemberton’s French Wine Coca. This drink was a mix of cocaine extracted from coca leaves and caffeine from the kola nut. Pemberton registered this French wine in 1885.
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