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In this video, we will explore What is Subliminal message.
We will look at what it is, how does it work, why it’s important and I will also share some examples to illustrate it.
A subliminal message is any sensory stimuli below an individual’s threshold for conscious perception.
After some early research, some advertisers got excited as they wanted to use subliminal stimuli in their advertising.
The idea was to include subliminal messages in the advertising in order to increase the sales of their products.
In video advertising, it works by flashing the message on the screen just for few milliseconds. It’s short enough for people not to notice it, but it’s long enough to be registered by your subconscious mind.
In 1950s guy named James Vicary claimed to boost sales at a movie theatre by flashing “Eat Popcorn” and “Drink Coke” during a movie.
Unfortunately, the claims were not justified or not repeatable and therefore it’s had to say it the Subliminal message was effective.
Consider this in-store music experiment. When researchers played music in a liquor store, they found interesting results.
On days when German music was played, German wine outsold French wine. However, the reverse happened when French music was played.
There has been also attempts to include Subliminal messages in self-help audios to improve their effectiveness
So this begs the question. Do the Subliminal messages work and deliver the results that people want from them.
Despite the attempts and research done in this field, it seems like there is not enough evidence to support the calms.
So you can rest assured that nobody can subconsciously make you do the things that you don’t want to do. At least for now.
I hope that you enjoyed this video and I was able to give you a quick summary of what Subliminal messages are and what role they play in our life.
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Hi, My name is Janis and I’m Content Creator and Entrepreneur.
One thing that I’m really passionate about is Time Management. Time is the resource that we all need to manage in order to achieve our goals.
So on this channel, you will find content about Time Management, Productivity, How to build your daily structure, etc.
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