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Ever stared at a bottle of French wine and felt completely lost? You’re not alone. The labels, especially from a classic region like Burgundy, can be intimidating. But what if you could read them like a pro?
In this video, we give you quick, easy-to-understand tips on how to read a French wine label. Using three different bottles from the fantastic producer Jean-Michel Guillon, we break down everything you need to know. We’ll show you how to identify the region, the village, the grape, and even the quality level, from a regional Bourgogne to a prestigious Premier Cru.
By the end of this guide, you’ll be able to confidently pick out your next bottle of Burgundy wine.

TIMESTAMPS:
0:00 – Why Are French Wine Labels So Confusing?
0:24 – What’s a Chardonnay? Identifying the Grape.
0:36 – Burgundy 101: Pinot Noir & Chardonnay.
0:49 – The Region: What “Bourgogne” Means.
0:52 – AOC: The French Stamp of Quality.
1:16 – Finding the Producer (Jean-Michel Guillon).
1:25 – The Village: Gevrey-Chambertin.
1:45 – What is “Les Graviers”?
2:03 – Village Wine vs. Regional Wine.
2:44 – The Burgundy Quality Pyramid Explained (Regional, Village, Premier Cru, Grand Cru).
3:30 – How Label Details Affect Price.

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