There is a gland (actually, two) in our brain that is responsible for our purchases. What if we could influence that gland? Well, we can, and some multinationals have been doing it for years.
Make sure you watch the video till the end to learn how to use Neuromarketing to increase sales.
Here’s the menu for this episode:
0:00 – Intro
0:30 – Experiment with your body
1:26 – What is Neuromarketing
3:33 – Example: Wine and Music
4:46 – Mistakes to avoid
5:14 – The power of “feelings” in marketing
5:42 – Example: Coca-Cola vs Pepsi
6:37 – Coca-Cola and Neuromarketing
7:25 – The laboratory experiment on the Amygdala
8:42 – The Coke Zero case
9:39 – The Google case: $200 Million increase
10:05 – The Amazon case: $1.2 Nb increase
10:39 – How to increase leads/sales with Neuromarketing (the 3 phases)
12:26 – Conclusions
Watch the previous episode (How to grow your brand in 2020 with YouTube):
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