In the video, Andrew Cates, the founder of RayZyn, discusses the innovative snack made from dehydrated wine grapes and how it’s disrupting the traditional raisin industry while providing health benefits. Here’s a breakdown of what he talks about:
Andrew Cates introduces RayZyn, a company based in Napa Valley, California, that produces crunchy superfood snacks made from raisins. He mentions that RayZyn is on a mission to disrupt the raisin industry with their innovative food technology.
Cates talks about RayZyn’s creation of a new class of superfood – cold wine raisins. These raisins are sourced from some of California’s best vineyards. He explains that wine grapes used in RayZyn’s snacks are smaller in size with thicker skins and seeds compared to traditional grapes used for raisins.
The founder of RayZyn is a world-renowned cardiologist who used to prescribe wine to his patients as a way to combat heart disease. Wine grapes have specific properties due to the tannins extracted during the winemaking process, and these properties are retained in the wine raisins, offering health benefits.
RayZyn’s customer base includes individuals aged 35 to 75, particularly wine lovers and health-conscious individuals. Cates highlights that raisins are the most consumed dried fruit globally, indicating a substantial market potential for functional snacks.
Cates discusses the current shortfall in the market for functional foods that deliver heart-healthy antioxidants, flavonoids, low glycemic sweeteners, and bioavailable nutrients. RayZyn aims to fill this gap with their products.
RayZyn offers a range of products, including guilt-free indulgence snacks like dark chocolate-covered cabernisms and a natural line that includes Merlot, Chardonnay, and Cabernet Sauvignon options. He mentions that their dark chocolate-covered cabernism became the top snack on United Airlines for four years.
Cates talks about RayZyn’s efforts in sustainability, including working with non-profits like Food Recovery Network and Napa Valley for food recovery initiatives. They also offer personalized wine raisins for wineries and have various packaging options.
RayZyn is actively looking for a strategic partner to accelerate their growth. They seek partners who can contribute expertise in marketing, e-commerce, industry networks, and ideation pipelines. Cates mentions the company’s various products and their desire to disrupt established industry giants.
The speaker praises RayZyn’s white labeling strategy and expresses interest in the product. They suggest the compatibility of RayZyn’s product with champagne and propose a potential new product line called “champaisins.”
Cates acknowledges the challenges RayZyn faced during the COVID-19 pandemic but remains optimistic about the future of the product. He emphasizes the dedication of the team and their excitement for what lies ahead.
Overall, Andrew Cates discusses RayZyn’s innovative approach to creating superfood snacks from wine grapes, the health benefits they offer, their success in the market, sustainability efforts, and the company’s quest for strategic partnerships to drive growth.
#SuperfoodInnovation #wine #snacks #healthyfood