Artificial intelligence (AI) is exploding across the digital landscape and more and more businesses are showing interest in understanding the basic mechanisms of AI and ways to use the technology for creating content, enhancing customer engagement and experience. Generative AI, a type of artificial intelligence technology that can produce various types of content, can be applied extensively across every area of the business. It can make it easier to interpret and understand existing content and automatically create new content including text, imagery, audio, and synthetic data.
In this final session, we’ll cover the basics of AI, the various generative artificial intelligence services, and how it’s being used by brands to supplement marketing, engage with customers, and drive sales.
Wine Industry Sales Symposium (Virtual Replay) Sponsored By: RedChirp –
Presenters:
Paul Mabray, Chief Executive Officer / Pix
Justin Noland, Senior Director of DTC Marketing and E-Commerce / Treasury Wine Estates
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9:00am (PT)
Data-Driven Insights: Sales Trends and Predictions
10:00am (PT)
Adapting Your PR Strategy for an Evolving Media Landscape
11:00am (PT)
What Artificial Intelligence Can Do for Your Wine Brand
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Event Information:
Produced by: Wine Industry Network