How can we rebrand Fukushima- it’s beautiful rural locations, local farmers, local chefs and create appeal for locals and visitors alike?
Entrepreneur Joost Kralt thinks the FoodCamp business idea of bringing all of these groups together for high-quality dining events has a lot of potential, especially when they use their newly aquired Hydrogen Food Truck for quieter dining experiences without the usual diesel smell. #fukushima #rebranding #japan #foodcamp #foodevent #tohoku #travel #foodies #chefs
Joost Kralt is originally from the Netherlands and now oversees the planning and operations of the FoodCamp events in Fukushima, Japan for the Magonote Travel co.
We will talk about the sustainable strategies of the business such as their latest zero-emissions food truck, entrepreneurship in Fukushima, and the concept of supporting local farmers and promoting rural area travel in Japan.
From the website: “Magonote Travel is a travel operator rooted in Koriyama, best known for its project known as ‘FoodCamp’. Winner of the Ministry of Environment’s Good Life Award in 2019, FoodCamp is not just about bringing the farm to the table by using local produce, but also bringing the table to the farm. Excellent chefs from around Fukushima are linked to local farmers and producers, to present a unique, one-time, outdoor dining experience, custom-made around high-quality local products right at the place where they are produced. We provide a food truck for the chefs to prepare the meals on-site, as well as door-to-door transportation from anywhere in Koriyama City. Come taste Fukushima produce the way its meant to be tasted!”