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Motor Drive’s How Michelin Tires controls the Restaurant Industry – True foodies everywhere recognise the Michelin Guide as the Holy Bible of the food and hospitality industry. How did Michelin, a French tire manufacturer come to wield so much power in the much-unrelated world of fine dining and cuisine? Shouldn’t they be awarding Michelin stars to more car-related stuff? Do they even make money from doing it? Check this video out to find out!
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