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US could impose 100% tariffs on French goods following France’s tax on tech giants

While French President Emmanuel Macron and U.S. President Donald Trump initially reached a deal on France’s tax on tech giants, the U.S. is moving forward with retaliation tariffs that could be as high as 100% on French goods (wine, cheese, handbags…).

The United States Trade Representative published a report following an investigation into the French tax. In a separate press release, it also recommends new tariffs and says that there could be more investigations into the digital taxes of Austria, Italy and Turkey.

“France’s Digital Services Tax (DST) discriminates against U.S. companies, is inconsistent with prevailing principles of international tax policy, and is unusually burdensome for affected U.S. companies,” the U.S. Trade Representative says.

French Finance Minister Bruno Le Maire already said on French radio that such tariffs could lead to a “strong European riposte.”

Earlier this year, France voted in favor of a new tax on tech giants. In order to avoid tax optimization schemes, big tech companies that generate significant revenue in France are taxed on their revenue generated in France.

If you’re running a company that generates more than €750 million in global revenue and €25 million in France, you have to pay 3% of your French revenue in taxes.

This tax is specifically designed for tech companies in two categories – marketplace (Amazon’s marketplace, Uber, Airbnb…) and advertising (Facebook, Google, Criteo…). While it isn’t designed to target American companies, the vast majority of big tech companies that operate in France are American.

This summer, Trump criticized France’s plans on Twitter. “France just put a digital tax on our great Amer