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How Coca Cola started. Coca Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published.
The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners.
Confederate Colonel John Pemberton, who was wounded in the American Civil War and became addicted to morphine, began a quest to find a substitute for the problematic drug. In 1885 at Pemberton’s Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, he registered Pemberton’s French Wine Coca nerve tonic. Pemberton’s tonic may have been inspired by the formidable success of Vin Mariani, a French-Corsican coca wine, but his recipe additionally included the African kola nut, the beverage’s source of caffeine.
It is also worth noting that a Spanish drink called “Kola Coca” was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca Cola. The rights for this Spanish drink were bought by Coca Cola in 1953.
In 1892, Candler set out to incorporate a second company; “The Coca-Cola Company” (the current corporation). When Candler had the earliest records of the “Coca-Cola Company” destroyed in 1910, the action was claimed to have been made during a move to new corporation offices around this time.
In Charles Howard Candler’s 1950 book about his father, he stated: “On August 30 [1888], he Asa Candler became the sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks, and advertising copy.
On September 12, 1919, Coca-Cola Co. was purchased by a group of investors for $25 million and reincorporated. The company publicly offered 500,000 shares of the company for $40 a share.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
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