France Vs. California: What are the next trends in the wine industry in France and in California? By Michel Rolland, the world’s most recognized oenologist & winemaker
This 2nd Edition was co-organized with Challenges magazine and supported by H&A.
Among many topics, Michel Rolland shared his opinion on the following questions:
– How is the crisis currently impacting the wine business? Has the wine consumption been transformed? How wineries are pivoting their businesses?
– Marketing and sales strategy in the wine industry: what are the differences between both ecosystems?
– Emerging wine regions: who are the key players? Who is leading the race?
– How is technology transforming the wine industry?…