Angela Aiello also known as Super Wine Girl is a celebrity wine expert, writer, educator, and entrepreneur. Angela makes wine accessible, fun, authentic, and full of adventure.
🍷 ABOUT ANGELA AIELLO AND THE IYELLOW WINE CLUB:
Multi-Award Winning Industry Expert & Taster,
Journalist, Storyteller and Educator answering your questions about great taste! She’s all about giving consumers the keys they need to be their own wine critic. Angela’s business, The iYellow Wine Club, was founded in 2006 and has gone through a number of pivots throughout the years.
🤦♀️ THE FUCKUP :
The social and educational club for over 50,000 members in Toronto has been successful in hosting tasting events and educational seminars. But things didn’t go as smoothly when Angela opened up a physical location 🏬 This Fuckup pushed Angela and iYellow to a breaking point . In this video, she shares how she recovers and saves her business.
Video Credits: Absurd Visuals
Grab your tickets to the next Fuckup Nights Toronto event here:
Discover more fuckups and learn from lessons learnt the hard way. 👇👇👇
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With 20 years experience in the wine and spirits business, Angela has a wealth of experience and knowledge with the millennial market.
Her expertise lies around consumer behaviour, social media marketing, experiential tasting events, building brand awareness, global wine trends and wine education.
She has a knack for making wine accessible, fun, authentic and full of adventure. Her pedigree includes international writing for lifestyle publications, producing / hosting national on-air segments (including live television), educational seminars, panel discussions and consumer research.
Known as @SuperWineGirl her career has been about democratizing wine and giving consumers the keys they need to be their own wine critic.
🤔 WHAT IS FUCKUP NIGHTS?
Fuckup Nights is a global movement and event series that shares stories of professional failure. Each month, in events across the globe, we get three to four people to get up in front of a room full of strangers to share their own professional fuckup. The story of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled, we tell them all.
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Have you ever failed in life, career, or business? You are the real MVP! 👏👏👏
Join our community and share your story with us in the comments below!
You could be invited as a speaker at our next Fuckup Night!
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