In Episode 2 of les rendez-vous de L’appartement, we discover the story of Rita El-Khoury, Executive Director, from Adyar. Recorded live on February 17, 2020, at L’appartement in Beirut, Lebanon.
The interview was conducted in French. Available subtitles: French and English.
Still Photography:
Location:
Timeline:
[0:17] Introduction
[1:52] Profile and childhood of Rita El-Khoury
[3:12] Departure to Canada and change of culture
[4:24] First contact with wine
[5:06] Wine in Canada
[5:25] Cultural learning in Canada
[6:15] Return to Lebanon. Why Adyar?
[7:44] Clip with Frederic Cacchia (Winemaker/Oenologue). The genesis of Adyar.
[8:58] Concept of terroir and typicity. Is there a Lebanese wine typicity?
[10:12] Can one recognize Lebanese wines among other wines?
[11:17] The work between the winemaker and the management
[13:03] A story of taste. Does one adapt the taste of the wine to a specific market?
[14:06] The Adyar wine range and different terroirs
[15:09] Working on export markets. How does Adyar make a place for itself?
[16:20] Is it difficult to create a Lebanon Wine brand?
[17:42] Does it help to have God as a Boss?
[18:44] The Proust Questionnaire (adapted)
FACT SHEET
Show Title: Les Rendez-Vous De L’appartement
Season/Episode: S1E2
Guest(S): Rita El-Khoury
Company:
Sector: Winery
Recording Date: February 17, 2020
Recording Location: Beirut, Lebanon
Interview Language: French (Mostly…)
Subtitles: French And English
CREDITS
Cameraman: Joseph Rahme
Cameraman: Charly Zgheib
Cameraman: Joseph Jabbour
Art Director: Sarah Mema
Equipment:
Music: Bensound
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ABOUT Les rendez-vous de L’appartement
Les rendez-vous de L’appartement is a series of #interview showcasing figures from the #culinary world. For the public on location, the interview is followed by a #tasting experience. Conducted in an intimate format, the interviews will reveal the journey and #experiences that have built these figures and influenced their crafts, products and #creativity.