How a French vodka, with no heritage, conquered America. Sidney Frank’s audacious strategy: charge double, put it on the top shelf, and sell a story, not just a spirit. This is the ultimate hustle. #GreyGoose #MarketingStrategy #LuxuryBrands #BusinessLessons #Vodka

2 Comments
Genius! Wow 🤯😱
One can package total 💩, give it a goid back story, and a fancy price and voila, 💵💰