While visiting the Wine Paris fair, President Macron was gifted a “For Sure” rosé featuring his viral aviator shades and red tie on the label. The look originally went viral after he wore reflective sunglasses during a Davos speech to protect his eyes from a minor condition. The “aviator era” has since boosted the stock of the manufacturer by 28% and sparked a global wave of memes. Macron praised the “brilliant” tribute, using the moment to defend the French wine industry against rising global trade pressures.
