Live a day in St. Moritz like a billionaire. From sparkling snow-capped peaks to the most glamorous hotspots, immerse yourself in epic Alpine views, decadent desserts at White Marmot, and world-class dining at Beef Bar in Grace La Margna. Luxury, style, and insider experiences await — discover why St. Moritz is the ultimate winter playground and explore the hotspots recommended by its most stylish figures. Allegra Gucci, iconic heir, but also co-founder of one of St. Moritz Hotspots, The Balthazar, shares her personal guide to a perfect day.
No maps, no trends — just moving between the places that truly matter. From caviar picnics to personalized ice cream creations and high-altitude cocktails crowned with cotton candy, every experience feels uniquely curated.
This is St. Moritz when you’re exactly where you’re meant to be — effortless, elegant, and unforgettable.
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2 Comments
Amazing,
Thank you for the inspiration, 😍😘
The shots and grade are impeccable, but what did I just watch? Where is the storyline? Or is it meant to just feel like a 10 minute ad? I like the detail that at the end your friend is not part of the company anymore and just left; probably bored af and went back to that marmot for another Bellini.