In one of the most bizarre trademark battles of 2025, Chelsea’s Cole Palmer is facing off against one of France’s most prestigious wine estates in a legal showdown nobody saw coming.
The football sensation attempted to trademark his iconic nickname “Cold Palmer” to launch his own merchandise line and alcoholic beverage brand. But Château Palmer, a legendary Bordeaux vineyard whose bottles sell for thousands of pounds, has stepped in to block the application.
The French wine estate has officially filed an opposition with UK authorities, claiming that consumers might confuse the Chelsea star’s “Cold Palmer” brand with their centuries-old Château Palmer wine label. Now British trademark officials must decide whether a footballer’s ice-cold celebration gesture has anything to do with elite French wine.
This legal clash has been dubbed “Claret vs Blue” – a perfect play on Chelsea’s team colors and the famous red Bordeaux wines. It’s a David vs Goliath story, except David is a Premier League footballer worth millions and Goliath is a wine château with a reputation built over generations.
The case raises fascinating questions about trademark law, brand protection, and just how far a nickname can take you in the business world. Can a football celebration really be confused with fine wine? Is this a legitimate concern or an overreach by a luxury brand protecting its territory?
As Cole Palmer continues to light up the Premier League, his biggest battle might not be on the pitch but in the courtroom. The outcome could set precedent for how athletes can monetize their personal brands and nicknames.
Who do you think should win this case? Team Cold Palmer or Team Château Palmer? Let us know in the comments below.
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