Discover the secrets behind sparkling wine’s resilience in challenging times. Despite a difficult 2024, this beloved beverage is thriving in key markets like the US, UK, and France. Learn how its appeal to younger LDA audiences and its transition from special occasions to everyday celebrations are driving growth. We explore the latest trends, including the rise of Prosecco and smaller segments, and how they are shaping the future of the sparkling wine industry.
Market Analysis: Understand the performance of sparkling wine in the US, UK, and French markets, and its ability to outperform still wine.
Consumer Behavior: Dive into the changing preferences of younger LDA drinkers and their impact on the category.
Segment Growth: From flavored sparkling in the US to Crémant in France, explore the emerging segments gaining popularity.
Expert Insights: Hear from industry experts like Luke Tegner on the challenges and opportunities for sparkling wine.
