Search for:
The Wine Mom Trope
Wine

The Wine Mom Trope

By



Get a whole month of great cinema FREE on MUBI: https://mubi.com/sloan

Follow me: https://instagram.com/sloanstowe
Avatar by: https://instagram.com/joyblivion
Check out my Patreon: https://patreon.com/sloanstowe

In this video, I explore the stereotypical wine mother on television through old and new iterations, as well as how media shapes our perception of drinks and the people who drink them.

Sources:
Lorenz, E., & Behm-Morawitz, E. (2024). Wine mom culture: Investigating social media influence on mothers’ alcohol norms. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000535
https://vinepair.com/booze-news/popular-wine-glass-country-scandal-thank/
https://pmc.ncbi.nlm.nih.gov/articles/PMC5966292/#:~:text=Moreover%2C%20there%20is%20a%20gender,among%20females%20(Kuhns%20et%20al.
https://news.gallup.com/poll/509501/six-americans-drink-alcohol.aspx

https://arcr.niaaa.nih.gov/volume/40/2/gender-differences-epidemiology-alcohol-use-and-related-harms-united-states
https://www.kqed.org/bayareabites/94358/drinking-with-mad-men-cocktail-culture-and-the-myth-of-don-draper
https://www.chicagotribune.com/2020/12/15/commentary-how-nicole-kidmans-rich-white-women-took-over-television/
Rimal, R. N., & Real, K. (2005). How behaviors are influenced by perceived norms: A test of the theory of normative social behavior. Communication Research, 32(3), 389–414.

The French Paradox: Was it Really the Wine?


https://files.eric.ed.gov/fulltext/EJ1098574.pdf
https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=11292&context=etd
​​https://www.sfchronicle.com/food/wine/article/french-paradox-health-19436384.php
https://www.nytimes.com/2024/02/17/well/eat/red-wine-heart-health.html
https://assets.winespectator.com/wso/40th/RedwinesalesUS.png

23 Comments

  8. @Khuon23

    Great video, but a lot of the images shown on screen went away a bit too fast in my opinion, and it can be hard to pause on them. Tip: you can use the comma and period keys to go forward/back one frame at a time on YouTube (helpfully the same keys as < and >).

  9. @discordantcongregate5355

    Wooo, new Sloan Stowe video, and it's not a hard-hitting yet empathetic and delicate essay pointing out how our entire childhoods were made up of grooming and abuse so I can watch it without clearing my schedule to cry for three hours afterwards!

    (I love all of your videos, thank you for putting so much work into how you present these really dark and heavy topics, I really appreciate them, and they've helped me heal <3)

  10. @scrumpyminklemonk

    It's only funny because it's alcohol. If it was something stronger then people would be saying that we shouldn't joke addiction, kids being set up for failure, transgenerational trauma, etc.

  11. @jacoosacoon118

    HECK YEAH
    New Sloane drop!
    I LOVE that you make me confront media and consider it in more… complete perspectives.
    I like to think Im rather media literate, but you never fail to give me something new or add a new layer to consider when watching shows and movies! THANK YOU^^

  13. @SantiagodelValleCastro

    I personally don’t love this trope. It can be funny but shows like family guy and Rick & Morty use it so often that it gets old for me but that’s just my opinion

  14. @SenhorKoringa

    The 60 Minutes example is really annoying because even when researchers conclude that it something is actually the opposite of what they thought, it gets solidified as unchangeable fact because it was on national television so your boomer aunt still thinks it is undeniably true and will take it to her grave because “oh you really think TV would lie to me?”

  16. @McB33TL3

    The fact that 60 Minutes (and to a different extent, all major news media) just does a blatantly horrible job of science communication has always bugged me so, so, so much. It is such a… well, maybe not necessarily "American"-only view of things (but I can only speak from my societal knowledge) to try and find and/or promote one LIFE CHANGING TIP, DOCTORS WILL HATE IT. Gods forbid that the variance in health (despite a diet higher in saturated fats, American diets being higher in sugars, the sugar lobby perpetuating that fat was the problem, etc.) could be due to… overall diet and lifestyle difference. But noooooo. WINE!

    Also, correlation v causation, but that's a whole other sour spot.

  17. @MrOhitsujiza

    If someone thinks media doesn't affect people and their views i'm just wondering if they think the all of the positive representation of gay people in the 2010s did not shift the conversation about gay rights in politics in the US?
    Even when sooooo many people came out and said that they specifically changed their views because of it.

  18. @cookiesyruplover

    Talking about how media affects real life is so frustrating because people think they need to pick a side. Why are people taking it so personally? Discussions could and should be made without resorting to death threats! 😭

    I don't want to ban books, I just want proper labels and warnings, I don't want to normalize abuse but I don't want to erase it either. Something can be implied without being it being shown!

    In the end I don't think censorship ever works, it's a cheap way out that never gets to the root of the problem.

    I hope we get more good content that really connects with viewers. The fact that we can influence our emotions via media feels like magic actually. A bad day being saved by a silly comedy YouTube let's play, it's something simple but really affects you in the long run. The jokes they normalize and even the way they speak, it becomes almost a part of you.

    Great video and analysis! I hope we all find better balms to the pains of existence.

  21. @samareshrajnikanth2024

    i think the wine mom trope is the parallel of the whiskey patriach trope. for example jay's drinking in modern family is treated the exact manner as claire's. the jokes are similar with manny / claire / mitch / even joe throwing digs, him drinking to satiate an emptiness which is more so in the later half after retirement, running gags on his emotions (lackthereof), his drinking habits normalised (contrary to your point of only wine being the socially accepted to be had during the day without the stigma of alcoholism). i think further that the conclusions of your essay would still hold for his trope.

Write A Comment