This year, Jean-Claude Mas celebrates 20 years since he launched Les Domaines Paul Mas, the winery he named after his father. That it is 2020 adds a certain symmetry to the celebrations. After two decades of experience building a global wine company, Jean-Claude has a clearer vision of where he is headed and plans to make wine using what he has learned to date.
After great success in global markets, he turned his attention to target France. He knew that selling Languedoc wine, long associated with mass-market and not fine wine, meant selling the place and a lifestyle, so he built Côté Mas, a destination restaurant, tasting room and luxury two bedroom villa, and launched the concept of Luxe Rural, inviting anyone to experience the culture of wine and food combined with all that the Languedoc countryside has to offer. “Luxe Rural It is an everyday luxury, and it sums up our culture and philosophy,” says Mas. After checking out the wine shop and tasting room, a must is the fantastic restaurant. The style is relaxed, surrounded by the wild Languedoc countryside. The menu changes seasonally, with ingredients grown locally in and around the nearby village of Montagnac.
Les Domaines Paul Mas now spreads across 800 hectares in central Languedoc, and the company works with 1,500 hectares at contracted partner vineyards, boasting indigenous and international grapes on a wide variety of terroirs stretching from Beziers to the Spanish border, encompassing the Roussillon region as well.
We hope you enjoy our interview in the heart of Luxe Rural and that it inspires you to make your way to the south of France where the living is as good as it gets. For the full story, visit
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