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It’s December 26th, and the whispers are true: alcohol-free wine has landed in France. Across the country, ancient vineyards face upheaval as consumption habits shift, particularly among younger generations. Supermarkets now prioritize beer, and many in their twenties, driven by health consciousness, haven’t acquired a taste for traditional wine. The non-alcoholic lifestyle is gaining momentum, and while replicating the full mouthfeel remains a challenge, a genuine wine-like experience is becoming a reality. Coralie de Bouard, once deemed a traitor by her family for breaking with tradition, spearheaded this innovation following a request from PSG’s owners back in 2019. This is the new face of French wine.

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