Le Beaujolais nouveau est arrivé 这句口号在每年11月第三个周四（感恩节前一周）博若来新酒上市的时候便会听到。 个人觉得博若来是现代红酒市场化的一个典例，它打入亚洲和美国市场的过程堪称教科书。特别是logistics上的优化和上市时间的限制，跟Amazon预估市场需求的做法非常相似呀。而这一运动最大的拥趸和推广者就是George Duboeuf，不幸的是这位法国红酒界很有名的大师几周前去世了，这次就为纪念这位巨人做一期节目。
酒款信息：
2019 Les Conscrits Beaujolais Nouveau classe 9
Rose Wine 12%abv
🍇 Gamay 佳美
价格 Price: $15 CAD + Tax
Le Beaujolais nouveau est arrivé – a slogan normally heard only after the 3rd Thursday in November each year represents the excitement people have when Beaujolais Nouveau hits the shelf. The promotion and popularization of this type of wine has become a textbook example for modern wine marketing. The focus on logistics and the timed release resembles remarkably what has been widely implemented nowadays by e-commerce conglomerate. Unfortunately, the biggest promoter and one of the giants in French wine industry, George Duboeuf passed away several weeks ago and let’s dive into this video and commemorate his greatness.