On October 22, 1922, Philippe de Rothschild took over the management of Château Mouton Rothschild. His leadership marked a significant transformation in the estate’s history, bringing innovative changes that elevated its status in the wine world. Philippe introduced the practice of château bottling, ensuring quality control by bottling the wine at the estate rather than selling it in bulk. He also began commissioning artists to design unique labels for each vintage, creating a tradition that has continued to this day. These initiatives helped to establish Mouton Rothschild as a symbol of excellence and innovation in the wine industry.
Under Philippe’s guidance, Château Mouton Rothschild also pursued advancements in viticulture and winemaking techniques, enhancing the quality and reputation of its wines. His efforts culminated in 1973 when Mouton Rothschild was elevated to Premier Cru status, recognizing it as one of the top wine producers in Bordeaux. Philippe’s visionary leadership and commitment to excellence left an indelible mark on the estate, securing its legacy as a leading producer of fine wine. His tenure at Mouton Rothschild is remembered as a period of significant progress and enduring influence in the world of wine.