The Hidden History of Coca-Cola

Music by: bensound.com
License code: ORXO3AU2XDKYOD64

This video covers the INCREDIBLE story of Coca-Cola. This mini-movie documents the extensive history of Coca-Cola, alongside some of the brand’s biggest scandals, controversies, and marketing triumphs.

The documentary kicks off with a look at the early days of Coca-Cola when it was developed as a patent medicine in the 1800s by John Pemberton. It delves into Coca-Cola’s marketing innovations, highlighting how the brand pioneered several tactics that are widely used in advertising today. The film also explores Coca-Cola’s profits during wartime and its rapid global expansion, which included the creation of Fanta.

Further, the documentary addresses major accusations against Coca-Cola, such as those highlighted by the ‘Stop Killer Coke’ campaign, which involved union leaders at Coke bottling plants. It examines Coca-Cola’s responses to the negative health impacts of its beverages, including the infamous launch of Dasani in the UK. Lastly, it covers the legendary rivalry between Coke and Pepsi, and the story of New Coke, which was both a marketing fiasco and one of the most astute business strategies the company has ever employed.

Whether you are an aspiring entrepreneur eager to learn from successful companies, or simply interested in the dramatic history of Coca-Cola, this business documentary has everything you need.