I bought a $915 wine and a $12 wine and I swapped the price. Would a master be deceived by fake price tags?
I prepared two bottles of wine One is almost $1000 and the other is about $10 They are produced from the same bigger area Which is Bordeaux, France So their characteristics are similar to one another With these wines, I’ll try to trick my mentor, so brace yourself!
We are going to taste two wines today Alright Only two wines Oh, we can drink them Yeah, we can drink them In terms of prices, they’re very different Alright So, we are going to call today’s wine tasting “🍷A Wine Game🍷” 🍷A Wine Game🍷 One wine is very inexpensive It’s a budget wine
And the other one is much more expensive Okay, $10? Like $1 and $10 wine? Of course, we are going to do blind tasting We guess which one is the more expensive one Okay And then the more expensive one, how many times it is more expensive than the other We’ll guess it
If we are right We’ll talk about if the more expensive wine is worth the difference of the money Ready? Absolutely Alright, this is wine No. 1 And my wife prepared them So I also don’t know… 🥂 🍷 (Tasting the wines) 🍷 I’m finding this quite difficult
Because I don’t find a wine here that’s dirt, dirt cheap The one that’s more expensive is clearly an older wine Can you pour me some more of both of them, please? So wine No. A It’s Bordeaux It’s Bordeaux? There’s the tannin There’s the color, there’s the extract
And this one’s just got venerable age Venerable age? Yeah And I’m liking it more and more now Now I am, I’m liking it more and more This wine’s been in the bottle for a long time A little reduced It’s growing now It’s balanced, it’s round I really want to drink it
Oh, really? Okay! I really want to drink it Before you drink it, which one do you think is the better one? Oh, without a question, No. 2 No. 2? Yeah Why? Understanding quality is not just understanding quality Understanding quality is also understanding what the producer was trying to do
The kind of commitments that the producer made Part of quality is not only what’s in the glass It is also an assessment of what the producer was trying to do- -even if the producer failed So very often I can tell you: “This is a very expensive wine”
“It’s not worth the money because the producer didn’t get it right” “But they made the commitment” What does more expensive wine taste like? If you take a pebble and you throw it into the water It makes concentric circles A cheap wine makes one or two little circles like this
And a powerful expensive wine makes big circles Because there’s so much stuff in there There’s better quality grapes There’s lower yields There’s better equipment There’s obviously better terroir to start with There’s better winemaking There’s the money to do what needs to be done I mean, I hope I’m right
What about if you’re wrong? Ah…………………….😯 Yeah 😕 Of course, the possibility is that I’m absolutely wrong But then what’s the question? Then I have to flim it again from the beginning Am I wrong? I have no idea Oh, you don’t know if I’m wrong? No, my wife will give us the answer
Oh, okay So you think wine No. B is the more expensive wine? Absolutely, without a question of a doubt Okay, you’re so sure! Absolutely sure What about if you’re wrong? I’m not wrong How many times do you think wine B is more expensive than wine A? How many ‘times’? Yeah, how many times
You’re already at such a high level that to take the quality to the next level is not $1-2 You’re at such a high level, to take the quality another half a point is double the price And another half a point is double the price again It’s very, very difficult to tell
So if it’s Bordeaux… okay You’re correct They’re from Bordeaux Oh, thank god, okay So if it’s Bordeaux, the price difference can be…. 50 times 50 times? This is absolutely superior, Classed Growth Bordeaux You think so? Absolutely Yeah? Yeah, hell yeah How can you be that sure?
The more expensive one, I decanted it for an hour And then I double decanted it God, it’s gorgeous, pour me some more! Peter, you should taste! No, I don’t want to taste! I’m drinking now Ah, this is spectacular wine How spectacular is it? Maybe first growth I mean, it’s that good
It’s the essence of wine, what can I tell you? The more expensive one is 77-78 times more expensive Wow! Than the other one I said 50 Alright The other’s inflation Do you think the more expensive wine is worth… Peter… stop drinking! Do you think the more expensive wine is worth the difference of the money? That is the nastiest question I have ever been asked! Particularly on camera! Alright That is an absolutely unique drinking experience
It is worth the difference Because there’s so little of it If that’s what you want, and if that’s the experience you want, you have to pay that kind of money And, I mean, I’m hoping now it’s first growth Otherwise, I’m way out on a limit But that’s first growth Bordeaux
How are you going to get it at a lower price? This is nirvana, right? This is… Finally, we get to the highest peak, right? Price doesn’t matter Because you have the opportunity to drink something that very, very few people can afford on any kind of regular basis
But what if wine A is first growth Bordeaux? Really? I’m just asking No, it is not first growth Bordeaux No? No Wine A is very, very lovely wine It’s not first growth Bordeaux No? No I pour you more Then we’ll get the answer Alright, thank you I don’t mind being drunk on that
Wine A is $915 Wine A? WIne B is $12 This is wine A? Yeah No No? No way No? No But it’s written like… It’s clearly written… So which is A? The left one The first one is wine A And the second one is wine B It’s written here No… No? Not possible
Not possible? It’s not possible Why do you think so? Not possible, I’m telling you! But it’s written here and it’s written here I don’t give a shit what’s written there, it’s not possible But this is the answer No, it’s not No? Then let’s taste one more time
The left one is wine A and the right one is wine B Not possible Not possible? Not possible But you see the answer I see it, but it’s not possible What if you’re wrong? I’m not wrong No? No How can you be that sure? I don’t know, I’m just not wrong Oh…. 😅
What should I do, honey? (Jay’s wife) I’m not wrong She says that she’s not wrong either! What can I say? I’m in trouble now What did you think? So which one do you think is the $915 bottle of wine? After having seen the answer, I’m not sure No, it’s bullshit. Throw it away
Peter says it’s bullshit! Bullshit! You got it wrong Peter, you saw the answer! It’s not right No? No Doesn’t it influence you? Hmm? The answer doesn’t influence you? No No? No Absolutely not You’re really stubborn Now don’t drink it all, Peter I’m drinking it all
I’m not gonna say that wine No. A, this one, is a bad wine I already said it’s a lovely wine It’s not first growth Absolutely not Hell fxxking no! 🤬 My god… You know if you’re wrong, I cannot use the video at all! Sorry Okay, then let’s check the bottles Okay Wine A I spent quite some money to prepare this tasting… I’m sure you did And if you screw it, I don’t know what to do… I don’t know what to do either
Okay, so are you still sure? Absolutely You have your last chance to change your mind No, not going to change my mind I’m absolutely sure I can edit You can edit You don’t need to Alright… My god… Okay, wine A La rose de… Chateau la rose de vitrac, 2018 Jesus, you’re nasty, you…
Lucky I have so much experience and so much self-confidence Otherwise, you would have really got me going there It’s just straight Bordeaux? Yeah, it’s just a straight Bordeaux And the price? $12 Fxxk! It’s good value for the money Yeah, I agree Good wine for- it’s amazing wine for the money
I want some of that in my cellar Okay So now we have to figure out wine No. 2 What is this bad boy that I’m gonna drink some more of? Ha-ha-ha-ha-ha-ha-ha! You don’t want to fxxk with me, okay? That’s what you don’t want to do Peter, you’re going to finish the bottle!
I sure should hope so What a gorgeous bottle of wine! And I’m drunk and I’m loving it!!! ❤️ He-he-he-he-he-he!!!! 😝 I did that on purpose, right? Okay, so this is… Chateau Haut-Brion 2000 Wow……. I died and went to heaven Oh my god…
It grew and grew and grew in the glass and I said, Oh, wait a minute! This is good!!!! Good, good!!!!!!!!! Alright I’m happy you like it This may be the best wine of all the first growths we’ve tasted, for me This is a perfect wine This is my 99 or 100 point wine
That was the reason why I could prepare only one bottle Man, I’m glad we don’t have to reshoot the video Except for one thing: I’d love to reshoot it with another new bottle Now, you’re nastier than me! Where did you find a 2000 Haut-Brion for $915? It’s an unbelievable price!
I know it sounds crazy to our viewers But in fact, in world terms, that’s cheap! That’s what I thought, too Do you know why I prepared this tasting? To fxxk with me! No, that’s not true! Previously, long time ago, people have done exactly the same tasting with this one
So they tasted the wines and 50% of them said wine A was better than the other And the other 50% said wine B was better than A Then they showed the answer A fool answer Then many people thought wine A was better than wine B, which was not true
So I wanted to check it with you how it would be with a real wine professional Thank god we got good answer! Thank god! Jay, that’s an amazing- This is one of the most amazing tastings I’ve ever had The revelation is the quality of this wine for $12
And that’s what I want our viewers to look at Yes, you can go out and find it and buy 2000 Haut-Brion And be drinking on that day one of the greatest wines produced in the world, I mean… You know, in the hundreds of top wines produced in the world
And then drink something like this A modest wine with a simple Bordeaux appellation $12 that drinks at this level? It almost kills everything that comes from anywhere else in the world And that’s Bordeaux The finest red wine region in the world And by the way… It’s not my favorite! What a tasting
I’m glad when you showed me that I said “Oh, you’re full of shit!” Let’s have fun barbequing and finishing the bottle Oh, we’re gonna barbeque? Yeah Good! Are we going to have fun, too? Yeah I hate when that happens! I’ve already had too much fun Take me home, I’m finished, I’m done!
You already finished more than a half Oh, so she prepared some nice meat to apologize Oh, wow! Look at that Man, oh, man! Look at the marbling! 😆 I want you guys to leave now so that I can have them both With your both hands? With what’s left of the cheap wine
The $12 wine You guys can drink the $915 bottle A I drink the $12 bottle B Okay? No No? No, we are not okay So you’re sneaky as well, huh? This is not just Bordeaux This is kick-butt-fxxking-awesome Bordeaux And I’m super happy to drink that wine, too
Yeah, that’s really good for the price $12? You can’t buy that quality for $12 In any other part of the world! I’m serious That needs to be on camera You can’t buy that quality for $12 in any other place in the world
You can buy really great quality Cabernet Sauvignon from Chile for $12 But even then, not that quality Good! Wine is beautiful! Yeah So cheers, guys! Please subscribe~ Not as beautiful as this~ Subscribe!!!

43 Comments
Hi, guy! Please follow my instagram. @jay.wineking. See you anywhere, everywhere! 🙂
I miss these videos
algorithm brought me here, I don't even drink wine. great video
You didn't really price swap you had him taste and guess. Price swapping would be switching the bottle or tell him the price and ask which he likes. This is not a price swap video.
i never knew videos like this could be that good. i was super entertained. found this searching for blind taste tests. these dudes know there stuff
This guys confidence is legendary
I'm relieved for the wine master.
You should have said the prices in advance
He know shit about wines… true masters can give you an age, type of grapes etc..
Dude you can’t just decant only one of the wines and call it fair.
You should swap the bottles!
asian guy is so annoying
Nice
Of course French wines destroy the rest of the world.
And this is exactly what something like A5 Wagyu is.
I wonder at that price difference do you need to be a master to notice wich one is the expensive one? To nail the price range for shore.
that wine master is great. real good sense of humor.
He said he decantered the more expensive wine twice.
If he didn't do that for the cheaper wine, it was no taste test challenge.
he got drunk with half a bottle of wine? :O for sure he knows his stuff though.
I would like to see you tell him right off the bat. Give him 2 bottles, tell him the price of each (however it’s actually opposite) and see if he is confused and feels it doesn’t make sense.
This is really wholesome
I love this guy 😂 and that wine really had an effect lmao! Would love to share a bottle with someone like him. Seems like good company
This was both informative and hilarious! Thanks for posting
Bro started yapping at 2:50
What a lovely Master. I love it!
8:00
"But you see the answer…"
"I see it, but it's not possible."
defeated laughter
After 11 years in fine dining, you can tell quality wine. Working at many places where the etiquette is to taste the wine for the guest for quality and corrosion (European style), I have tasted thousands of bottles… you can very much tell. Are they worth thousands? That's another question. There is a cap. After the 200 to 300 range, you do not get much quality difference into the thousands, but there is a big jump into the tens of thousands.
it's so happy watching you guys. can't stop smiling 😀
Why does he sound south african
This is proof alcoholic people are truly the happiest!
Made it easy by using an aged wine for comparison – anyone who's even slightly into their wine can tell the difference between an aged wine and a young one.
I really like the character of your mentor. What a man! Also, I really liked how happy and appreciative he was of the budget wine and wanted to cellar it, even with the mega expensive bottle right besides it. That's such a good quality. I'm very partial to finding good out of little wherever possible. Especially when it's for leisure and experience. An exciting and flavorful life needn't bankrupt a regular Joe. There's so much wonderful stuff to enjoy at any level if you dig deep.
미식의 세계는 오묘하구나
The good ol days of Wine King.
I gave a 1979 CH Haut Brion to my late father-in-law as a consolation prize for marrying his daughter! 😳🙄😊😋😇
I am not into wine but loved this video! His example of throwing a rock in a pond made good sense. He knew his wine.
Probably the best video ever on Youtube
Can someone tell me, what wine the 12 dollar wine was called? I cant find it in the video anymore and would love to try it on my own
Another episode of fuck around and find out 😂
ㅋㅋㅋㅋㅋ… 고약하게 대단하신 스승님을 만나시고 친구가 되신 두!~분의 우정에~ 건배~…^^
Old dude is a certified alcoholic!
2000빈이면 최근 40년중 보르도 최고의 빈티지 탑5 안에 들어갈정도로 뛰어난 빈티지라 5대샤토 2000빈은 대부분 가격이 200만원은 넘어감… 그걸 915불에 샀으면 진짜 싸게 산거임 ㄷㄷ. 그리고 와인 A도 진짜 마셔보고싶다 ㅠㅠㅠ
This master’s accent cannot be more South African 😄🇿🇦