Despite Orson Welles’ drunken antics, they managed to get this commercial together for Paul Masson’s California “champagne.”
The taste of French Champagne has always been celebrated for its excellence there’s a California champagne by Paul Masson inspired by that same French excellence it’s fermented in the bottle and like the best French Champagne it’s vintage digits Paul Masson super taste shouldn’t be too surprising this champagne doesn’t come from France but
It was created by a man who did Paul Masson pour massamba sell no wine for its time

49 Comments
I just turn 21 I will buy Paul Masson in honor of George Orwell
I would buy this not only because it was advertised by Orson Welles, but more so because it was advertised by Drunk Orson Welles!
The outtakes were great
The Citizen Kane of wine adverts.
AHAHHHHHHHH THE…. French.
Impressively good. All considered.
Knowing what I know, that's some serious ADR here.
Oh 78 a very good year.
Give that editor a rise…he is the one who is celebrated for his excellence!
This is a testament to how important good directing and good editing is.
"Vintage" 1978 in an ad from 1980? Almost as good as his ad for: Blotto Brothers, a rich full-bodied wine, sensibly priced at only a dollar a jug. And now, for a little magic, I will make this jug disappear. But he wasn't actually drunk, he was suffering exhaustion from just filming an ad for Mrs. Pell's Fishsticks.
Press 1 for a blup
"Mah…..HAAAAAAAAAAAAAAAAAAAAAAAAA….the french champaaaagne….." (cut)
Maaahaaa
Hahaha😅 they had to do a voice over at the beginning. I think they also might of sped up the tape of his voice to make it seem like he’s talking faster at the end. aaaaaaaaaaahh the French champagne.
The fact that they had to cut in a random shot of those 3 background extras at 0:17 is hilarious
It goes especially well with Mrs. Pell's fish sticks.
His next trick make this bottle disappear
This wine pairs well with Mrs. Pell's fishsticks with a side of Rosebud frozen peas, which are full of green peaness.
I think the voiceover was done in post…
You've got to wonder how many of the commercials and programs we see are papered together out of toilet fires.
Paul Mason feels like a sex offender here, just saying
Muuhaaa the french.
Ahhhhh!
MUUURRRAAAHHHHHHHHHHH!!!!!!!
Methinks they filmed this a different day or week than Muaaaah the French.
And now to make this wine disappear
If it doesn't come from France, it's not Champagne. What you've got there is common as muck sparkling wine Orson, try harder.
Ahhhhh… the french
"…Full of country goodness and green peaness."
Ahhhhhhhh… the French 😵💫
There appears to be french fry stuck in my beard.
I feel like I'm not supposed to see this.
“Use take 47 and speed it up.” “Done!”
Paul Masson will sell no wine… beacause it's not wine.
A little while after this ad campaign, there was a competitor called Keller-Geister who made their commercials in the form of a Paul Masson parody. The "Orson Welles" actor was even more rotund than the original, and the slogan was, "We will sell no wine… before you pay for it."
Edit: I found another commercial for this company but not the one I was talking about. Still in the same cheeky style.
Ahhhhh…my youth….has passed me by…in a drunken stupor. Seriously though, I crack up everytime I see the outtakes.
All Champagne is french. Otherwise its just a sparkling white wine.
How the hell did they get away with calling it "California Champagne"?
As a little kid I never appreciated how everything around this is so funny. "didn't come from France, but made by a man who did." And it's dated with a year and everything, just like French wine! Throw in one of the best actors of all time. Hilarious.
I'm disappointed they didn't start with "Ahhhhhh."
mahaaaaa
where's the "wwwaaaaahhhh" gone?
Movie Magic. no one will ever know.
Say what you want about Orson he had the very popular WW2 pinup girl and actress Rita Hayworth as his wife and baby mama and Citizen Can will always be remembered as a classic "rosebud" and all that jazz. He liked to drink but many do.
One take. The man was a genius.
She doesn't do anything?
French champagne is the best, this trash is from California, but it's like French champagne. You could just but French champagne, but why dont you buy this?
The director made a Citizen Kane out of this add having to deal with that drunken nobody.