Since 1997 when he became the chief fashion designer of Louis Vuitton (Louis Vuitton), Marc Jacobs has poured his unique New York cultural heritage into this bottle of vintage French wine without reservation, combining modern temperament with Classic Louis Vuitton style fusion.
In 1998, Louis Vuitton officially became a comprehensive clothing brand. Men’s and women’s ready-to-wear and shoes, accessories and jewelry departments were established one after another. Designer Marc Jacobs from New York, USA was appointed as the art director. At that time, the fashion industry was surprised by the entry of “grunge master” Marc Jacobs into the French palace brand, but after several years of running-in, the two can be called ducks in water. Marc Jacobs collaborated with the avant-garde artist Stephen Sprouse in New York for the Monogram Graffiti (graffiti series), and the Eye Love Monogram, Monogram Multicolore and Monogram Cerises cherry series created with the Japanese artist Takashi Murakami.
Louis Vuitton is not so much a fashion luxury brand as it is an enduring cultural phenomenon. From first-line celebrities to street office workers, people have never given up their fanatical pursuit of this brand. So let us track down the back of this luxury brand and take stock of 17 little-known things about Louis Vuitton from the long history – love it because you know it!
1. Origin. Louis Vuitton Malletier kicked off the brand as a major manufacturer at the age of 16.
2. A little skill. In 1854, the Louis Vuitton workshop was established.
3. The era of bags. Louis’ son George Vuitton created a new type of lock for bags: the tumbler lock (lever lock).
4. The father and son were very confident in the lever lock they created, and used this lock to challenge the famous magician Harry Houdini to escape magic, but Harry Houdini refused.
5. In 1896, the totem of the brand’s letter printing made its debut, which opened the era of LV’s signature totem.
6. Tote-tastic. In 1914, the world’s largest LV luggage store opened on the Champs-Élysée Avenue in Paris.
7. Well made. The design works so far are all handmade by the workshop staff.
8. Its famous letter prints inspired artist Salvador Dalí to create the Dalígram collection.
9. Contemporary art. LV has been committed to cross-border design with contemporary art, such as the cooperation with contemporary artists Takashi Murakami and Stephen Sprouse.
10. Carrie in Sex and the City (played by Sarah Jessica Parker)’s crazy love for LV has set off a wave of designers to imitate and even imitate.
11. Star appeal. Louis Vuitton is a brand pursued by entertainment stars, Angelina Jolie, Madonna and David Bowie are all loyal fans, and so is Mikhail Gorbachev, a sports star you can’t imagine.
12. LVMH is a group of 70 retail brands including Christian Dior, Donna Karan and Givenchy.
13. The M and H in the name of the LVMH group are Mo?t and Hennessy respectively, which are two of the most popular wine brands.
14. According to the Forbes list, Louis Vuitton ranks 14th on the list of the world’s most valuable brands.
15. Kanye West mentions Louis Vuitton 19 times in his music.
16. Behind the scenes design. During the 16 years from 1997 to 2013, Marc Jacobs served as the creative director.
17. New beginnings. Louis Vuitton’s current chief designer is Nicolas Ghesquière, who took over in 2013