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In 1907, winemakers in the south of France revolted against the proliferation of fake and adulterated wines flooding the market and the French government’s failure to address the problem. Led by an unassuming but charismatic resident of the small village of Argeliers, Marcelin Albert (nicknamed the Cicada), the winemakers aroused the passion of hundreds of thousands. Their efforts eventually forced the government to put laws in place that serve as the basis for the modern French wine industry.