Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world.
Check out Dr. Laura Catena’s full page on the Creating Emerging Markets project website, which includes a full transcript and further video clips (Spanish subtitles available):
—
Learn more about the Creating Emerging Markets Project and explore its many compelling interviews:
Follow CEM on LinkedIn for updates on interviews, newletters, and more: