Southern Oregon, Willamette Valley’s baby brother, is actually nothing like the Willamette Valley at all. Yes, they do have some Pinot Noir there, but their real claim to fame is their diversity.
This is both an exciting appeal and a major drawback for Southern Oregon’s wine industry. How do you market: EVERYTHING?!
Nate Wall of Troon Vineyard and Terry Sullivan of Upper Five Vineyard share their firsthand thoughts on Southern Oregon’s diversity “problem.” Plus, Terry shares what he believes to be a super important part of the solution. (And it’s not doubling down on Tempranillo or Grenache; it’s so much more than that!)
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