Novac Djokovic Speech After Australia Court Judgement | Melbourne | Australian Open Tennis
Novak Djokovic (Serbian Cyrillic: Новак Ђоковић, romanized: Novak Đoković, pronounced [nôʋaːk dʑôːkoʋitɕ] (audio speaker iconlisten);[6] born 22 May 1987) is a Serbian professional tennis player. He is currently ranked as world No. 1 by the Association of Tennis Professionals (ATP). Djokovic has been No. 1 for a record total of 356 weeks, and has finished as ATP Year-End No. 1 on a record seven occasions.[7][8] He has won a joint record 20 Grand Slam men’s singles titles, including a record nine Australian Open titles. Overall, he has won 86 ATP singles titles, including a record 37 Masters events. Djokovic is the only man in the Open Era to achieve a double career Grand Slam and complete a non-calendar year Grand Slam. He is also the only player to complete the career Golden Masters on the ATP Tour, which he has done twice
Djokovic endorses Serbian telecommunications company Telekom Srbija and German nutritional supplement brand FitLine.[431]
Since turning professional in 2003, Djokovic has been wearing Adidas clothing. At the end of 2009, Djokovic signed a 10-year deal with the Italian clothing company Sergio Tacchini after Adidas refused to extend his clothing contract (choosing instead to sign Andy Murray).[432] Tacchini doesn’t make shoes so Djokovic continued with Adidas as his choice of footwear. His sponsorship contract with Tacchini was incentive heavy, and due to Djokovic’s disproportionate success and dominance in 2011, the company fell behind on bonus payments, leading to the termination of the sponsorship contract.[433][434]
From 2011, Djokovic began to wear custom Red and Blue Adidas Barricade 6.0’s shoes, referring to the colours of the Serbian national flag. By April 2012, the Tacchini deal had fallen first short and then apart. At that point, he was set to join forces with Nike, Inc.,[435] but instead, on 23 May 2012, Uniqlo appointed Djokovic as its global brand ambassador. The five-year sponsorship, reportedly worth €8 million per year,[436] began on 27 May 2012 in Paris’ Roland-Garros French Open Tennis Tournament. A year later, Djokovic’s long-term footwear deal with Adidas was announced ahead of 2013 French Open.[437]
In August 2011, Djokovic became the brand ambassador of Swiss watch manufacturer Audemars Piguet.[438] Less than a month later, Djokovic signed a sponsorship deal with German car company Mercedes-Benz.[439] In March 2012, Djokovic was announced by Bombardier Aerospace as its latest Learjet brand ambassador, thus joining the likes of actor and pilot John Travolta, architect Frank Gehry, maestro Valery Gergiev, and classical pianist Lang Lang.[440] From January 2014 Djokovic has been endorsing French car manufacturer Peugeot.[441] At the same time he entered into an endorsement deal with Japanese watch manufacturer Seiko,[442] having just ended his affiliation with their rivals Audemars Piguet.[443] In early 2015, ahead of the Australian Open, Djokovic teamed up with Australian banking corporation ANZ for a social media campaign to raise money for local communities across the Asia Pacific region.[444][445] At the same time his partnership with Jacob’s Creek, an Australian wine brand owned by Orlando Wines, was announced in regards to the production and distribution of ‘Made By’ film series, a documentary style content meant to “show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what has made him the champion he is today”.[446]