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Santa Barbara is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply rising Santa Ynez Mountains and the Pacific Ocean. Santa Barbara’s climate is often described as Mediterranean, and the city has been promoted as the “American Riviera”. As of 2019, the city had an estimated population of 91,364, making it the second most populous city in the county after Santa Maria. The contiguous urban area, which includes the cities of Goleta and Carpinteria, along with the unincorporated regions of Isla Vista, Montecito, Mission Canyon, Hope Ranch, Summerland, and others, has an approximate population of 220,000. The population of the entire county in 2010 was 423,895.

Santa Barbara is a year-round tourist destination renowned for its fair weather, downtown beaches, and Spanish architecture. Tourism brings more than one billion dollars per year into the local economy, including $80 million in tax revenue. Mission Santa Barbara, “The Queen of the Missions,” is located on a rise about two miles (3 km) inland from the harbor, and is an active Franciscan mission and place of worship, sightseeing stop, and national historic landmark. Annually over the Memorial Day weekend, there is a chalk-art festival known as I Madonnari, with ephemeral works of art created on the asphalt in front of the mission, and food stalls set up and music.

The Santa Barbara County Courthouse, a red tiled Spanish-Moorish structure, provides a view of the downtown area from its open air tower. The Presidio of Santa Barbara, a Spanish military installation and chapel built in 1782, was central to the town’s early development and colonial roots. In 1855, the Presidio Chapel, being in decay, grew into the Apostolic College of Our Lady of Sorrows, now Our Lady of Sorrows Church.

The annual Fiesta (originally called “Old Spanish Days”) is celebrated every year in August. The Fiesta is hosted by the Native Daughters of the Golden West and the Native Sons of the Golden West in a joint committee called the Fiesta Board. Fiesta was originally started as a tourist attraction, like the Rose Bowl, to draw business into the town in the 1920s. Flower Girls and Las Señoritas march and participate in both Fiesta Pequeña (the kickoff of Fiesta) and the various parades. Flower Girls is for girls under 13. They throw roses and other flowers into the crowds. Las Señoritas are their older escorts. Many Señoritas join the Native Daughters at the age of 16.

The annual Santa Barbara French Festival takes place on Bastille Day weekend in July and is the largest French Festival in the western United States.

New Noise Music Conference and Festival, established in 2009, is a 4-day event with the main party in the Funk Zone, a small art and wine tasting section of the city near the beach, and other small bands to local venues around the city. New Noise brings in over 75 bands and 50 speakers to the festival each year.

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