Providing lifestyle services to vehicle owners is one of NIO’s most important endeavors outside of vehicle sales, and now the company has made a new move.
NIO Life, NIO’s lifestyle brand, announced Friday a strategic partnership with French winery Domaine Gayda to create its first exclusive vineyard.
NIO Life also announced the launch of a wine sub-brand, “La Fantaisie Bleue,” which means “The Fantasy of Blue”.
Domaine Gayda is the royal winery of the French Presidency, and its products such as Figure Libre, Chemin de Moscou and Villa Mon Reve have been in the Elysee Palace for many years, serving more than 100 state dinners, according to NIO.