Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.
We’re destroying our environment at an alarming rate. But it doesn’t need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we’ll take a truly global look at how to get us out of this mess.
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
Neuromarketing. What You Need to Know:
Neuromarketing and Ethics:
Study: In-store music affects product choice:
Reporter: Malte Rohwer-Kahlmann
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer