Business Education in Top French Exports
In France, we practice Art de Vivre (the art of living) – an approach to daily life that incorporates beauty, culture, flavour and connection. This is such a core part of our culture that France is recognised by UNESCO for Intangible Cultural Heritage in gastronomy (the art of food and drink).
This programme teaches you how to translate the tradition of Art de Vivre into a thriving business as is done in the French wine industry and Cognac – the only region in the world where Cognac is made, and the heart of the distilled spirits industry.
Build the operational focus and experience you need to run a successful business embodying French Art de Vivre:
Gain knowledge in fields needed to run an international business such as finance, marketing, strategy and intercultural management
Develop expertise in the production process, including distillation, aging and blending
Learn how to market a luxury lifestyle, weaving together customer experience, story, branding and the senses
Build knowledge of distribution practices and regulations, including import/export markets and trade
Master the culture and flavour of wine and premium French spirits, learning to create food pairings, mixed drinks and other products that resonate with key markets
Acquire training in a well-established Cognac market with huge potential for international growth