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Working on some social media for the natural wine shop I run. I put these together for each bottle we bring in. Looking for critiques on my format.

by Thedude_513

14 Comments

  1. FakeIDs_HoneyBees

    Looking good. I know that it’s in the written description but I’d add the region and country to the general info above the written description. This way it’s always there even if not mentioned in the description.

    Another thought is to include the name of the importer. Whenever I see a new wine I do check and see who the local importer is— kinda works like a record label in my view. Sure I don’t love everything on Matador Records but it’s probably pretty good if on there. Ya know? Only counter argument would be whether that would be too much text to add on the image.

  2. latetothegame2

    Hi – in order for text to be visible without strain, aim to photograph a consistant dark backdrop behind where you plan to overlay white text. Think a slate cheese board, a chalkboard, a dark tablecloth. Without that juxtaposition: your white text is lacking contrast against its background: which lends to visual frustration, and disengagement.

  3. Disastrous-Bison-380

    This is great! For clarity I would bold or title the section like PAIR, NOTES etc.

  4. lowabvtoronto

    Looks good but I agree with the other comments to make the text more readable and to add country. I do like the idea of adding importer as well.

  5. nytypica

    I agree about adding clarity with some concise subheadings & including a section for region/country. I would also include vintage (clearly visible on bottle here, but it won’t always be – best to be consistent with formatting) and maybe a brief indication of body…remember you may be dealing with customers who don’t have as much context/confidence in the world of wine.

  6. _pasulli

    Oh yes! I agree with adding titles/section/subheadings. Also, as someone who is learning about wine, I’ve appreciated when there’s a basic vocab lesson too- like a word of the week or something. Listened to a podcast today that referenced terroir multiple times, then the host was like, “okay wait- what exactly is terroir, for those listening who don’t know?” And it was sooo nice and helpful and helped me feel like the wine was approachable and accessible.

  7. fairystepgodbrother

    Agree with others on contrast but that is a beautiful photo. I love that you put the ABV and varietals and their percentages. I’m always looking for varietals on blends and they aren’t usually listed. I also love that you mark the price on the bottle. I’ll often take something home, find out I love it, and forgot what I paid for it.

  8. Delton3030

    About the readability of the text. Instead of following the advice about using a backdrop to make the text more visible I would instead use a digital background that contrasts the text. That way you can be more free with the composition of the photograph. I can DM a suggestion if you want 😊

  9. thegoldendrop

    If you’re going to reproduce the alcohol content anywhere, reproduce the precise figure that appears on the bottle label itself.

    If it varies vintage to vintage, then list the variation against the vintage OR update it as the vintage you’re selling rolls over.

  10. beerandnosh

    was trying this in the tasting room in arbois last weekend! get their vin jaune 😉

  11. mbujalski

    Beautiful! But maybe the text could be bigger or bolder? But maybe that would kill the minimalist design?

  12. Maka_Oceania

    How bout a colored background for the text

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